Mobile marketing videos

Watch some of the world’s leading experts as they give mini whiteboard master classes on mobile marketing and analytics.

How to optimize performance app - OG

4 min watch

How to optimize performance app marketing in a post iOS 14 world

In this video, Laura Nys from Google answers some burning questions about driving app campaign performance in Northern Europe post iOS 14+.

optimizing ua ad campaigns - OG

3 min watch

Do’s and don’ts for optimizing UA and performance ad campaigns

Arseniy Alikhanov from Google answers burning questions and shares winning tips on how to maximize the success of your app marketing campaigns.

ecommerce dynamic product ads - OG

14 min watch

Scaling eCommerce app marketing with dynamic product ads

taboola outbrain driving app growth - OG

9 min watch

How to master Taboola and Outbrain to drive app growth

user acquisition automation - OG

7 min watch

Making user acquisition work in the age of automation

facebook playable ads gaming - OG

9 min watch

How mobile games can leverage playable ads on Facebook

ad monetization non gaming apps - OG

6 min watch

The other side of the coin: Monetization for non-gaming apps

product growth through virality - OG

10 min watch

Product growth through virality: A product marketer's take

10 min watch

Mobile app retention: A mobile marketer's primer

running gaming remarketing campaigns - OG

7 min watch

How to run remarketing campaigns on mobile games

attribution framework relevance - OG

6 min watch

Maintaining the relevance of your attribution framework

getting started subscription based apps - OG

9 min watch

Getting started with marketing for subscription-based apps

mobile funding strategies app growth - OG

12 min watch

Funding strategies for app growth

Por qué las marcas necesitan un MMP OG

8 min watch

Why brands need a mobile measurement partner (MMP)

facebook creative testing methodology - OG

10 min watch

Facebook creative testing methodology

8 min watch

Web-to-app A/B testing: How to close the loop

setting up programmatic app campaigns - OG

8 min watch

How to set up your programmatic app campaigns for success

fixing broken ab test - OG

9 min watch

Is your A/B test broken? Here's how to fix it

ua incrementality cannibalization - OG

13 min watch

Incrementality and cannibalization in user acquisition

free web to app migration - OG

11 min watch

How to do web-to-app migration without spending a penny

10 min watch

Why your game's soft launch isn't working

influencer marketing for apps - OG

14 min watch

Influencer marketing for apps: What you need to know

app marketing measurement framework - OG

13 min watch

App marketing measurement framework

why your aso doesnt work - OG

9 min watch

Why your App Store Optimization doesn't work

building app martech stack - OG

17 min watch

How to build your app marketing tech stack like a pro

building ua team rapid growth - OG

14 min watch

Putting aces in places: Building a UA team for rapid growth

steps building facebook audience - OG

11 min watch

5 steps to build an amazing Facebook audience strategy

rewarded video ad monetization - OG

10 min watch

Think ad monetization of rewarded video is all about eCPM? Think again

apple search ads best practices - OG

16 min watch

Apple Search Ads: What's my true ROAS?

Ready to start making good choices?