Jan 17, 2024 | ROI360
Novedades de productos | AppsFlyer"Increase product coverage by collecting impression-level ad revenue data when integrating directly with ad networks which are not mediated, when the mediation solution is homebrewed or when the mediation provider is not officially supported as part of the list of mediations exposed in the AppsFlyer ROI360 AdRevenue Generic SDK connector."
Jan 16, 2024 | Partner Marketplace
Discover new media sources and platforms that specialize in your vertical. Learn about their services and performance, contact them, and integrate with them directly from the Partner Marketplace.
Jan 16, 2024 | OneLink
The Smart Banner performance tab provides advertisers the capability to test, compare and optimize the performance of their banner creatives in one interface.
Jan 16, 2024 | SKAN
Novedades de productos | AppsFlyerLTV Modeling uses existing AppsFlyer revenue data to model D7 revenue for SKAN, and merges unique installs from both datasets to create a unified view.
Jan 11, 2024 | Incrementality
Understand the true incremental impact of your remarketing campaigns, at scale, with the ease of flipping on a switch. We’ve simplified the previous multi-step Incrementality experiment setup process to a single “Measure Incremental Impact” toggle in Audiences that is turned ON by default.
Jan 09, 2024 | Creative Optimization
Discover the secret to success in creative marketing with AppsFlyer's Creative Optimization solution. Boost your campaigns by unlocking winning formulas.
Aug 31, 2023 | ROI measurement
Meta Ads can auto-optimize your campaign in case you choose to share your Ad Revenue data with them. If you’re running Meta Ads campaigns and wish to better optimize their performance - ROI360 Advanced allows you to share your SDK connector-originated Ad Revenue data with Meta Ads via postbacks in real-time.
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Aug 31, 2023 | Measurement
You can now access the eCPA data for specific in-app events in the cohort table. eCPA enables you to get actionable insights into the cost efficiency of your UA efforts and improve the overall measurement of CAC.
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Aug 31, 2023 | Marketing analytics
Create custom dimensions to tailor data grouping and viewing in the Overview dashboard. By capturing custom dimensions that align with your business goals, you can make more informed decisions. Want to try it? Go to the Overview dashboard to create your first custom dimension today.
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Aug 09, 2023 | Measurement
Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search engine that drove the engagement.
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