Gaming

Uncover everything you always wanted to know about Gaming for mobile marketing with our collection of original articles, videos, podcasts, and more

LiveOps blog OG

Measurement & analytics - 8 min read

How LiveOps is changing the gaming landscape

Gaming Analytics Featured

Measurement & analytics - 10 min read

Gaming analytics: Why the numbers matter

app gamification user experience - OG image

Trends & insights - 10 min read

How to implement gamification and enhance your app's user experience

Tips & strategy - 9 min read

Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’

Tips & strategy - 6 min read

Level Up: Cracking the code to PC game marketing in 2023

Report

The state of gaming app marketing 2023

Download report

Mobile marketing - 7 min read

Why a new game classification in the app stores is in order

Truly trust your ROAS - featured

Measurement & analytics - 7 min read

How can you truly trust your ROAS?

Playable ads featured OG

Tips & strategy - 8 min read

It’s time to play - What marketers need to know about playable ads in 2023

Mobile gaming challenges, trend and opportunities in 2022 - featured

Trends & insights - 5 min read

Staying ahead of the game: Mobile gaming challenges, trends, and opportunities in 2022

Mobile-first design featured - OG

Mobile marketing - 5 min read

The mobile-first design essentials for 2022

Blog post sobre a Black Friday: autor convidado - quadrado

Tips & strategy - 5 min read

Black Friday is just the beginning: level up your ad strategy for key dates

Hyper casual games: OG

Mobile marketing - 15 min read

How lightweight hyper casual games became the heavyweights of mobile gaming

Mobile marketing - 14 min read

Follow the money: the power of in-game mobile advertising

Gaming consolidation - OG

Trends & insights - 7 min read

The great merger - acceleration in Gaming M&A is changing the face of the industry

mobile gaming genre affinity - OG

Trends & insights - 7 min read

The gaming genre affinity matrix: Which players play which games?

mobile gaming report - OG

Trends & insights - 6 min read

Was 2020 a game-changer for mobile gaming?

activision blizzard gaming advertising strategy

Tips & strategy - 50 Min listen

Activision Blizzard's Stringfield on the advertising opportunities for brands within gaming

facebook playable ads gaming - OG

Tips & strategy - 9 min watch

How mobile games can leverage playable ads on Facebook

game monetization marketing growth - OG

Trends & insights - 5 min read

Merging game monetization and marketing teams for accelerated growth

16 métricas para marketers de apps de juegos

Measurement & analytics - 11 min read

17 KPIs Gaming app marketers should measure

gaming app install ad spend - OG

Trends & insights - 8 min read

Gaming apps to spend $48.5 billion on user acquisition by 2022

hyper casual gaming ad monetization - OG

Mobile marketing - 3 min read

How hyper-casual apps are changing the way games monetize

running gaming remarketing campaigns - OG

Trends & insights - 7 min watch

How to run remarketing campaigns on mobile games

Tips & strategy - 10 min watch

Why your game's soft launch isn't working

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook ga Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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