Privacy & compliance

Uncover everything you always wanted to know about privacy and compliance with our collection of original articles, videos, podcasts, and more

Measurement & analytics - 7 min read

Why media mix models are the answer to unlocking measurement in a privacy-centric world

Tips & strategy - 6 min read

The roadmap to success on Android

how to leverage users using IDFA - featured

Measurement & analytics - 6 min read

Small but valuable: how to leverage 27% of iOS users with an IDFA

Mobile ad fraud prevention tactics - featured

Mobile fraud - 3 min read

Mobile ad fraud prevention: Discover AppsFlyer's cutting-edge tactics for stopping fraudulent networks

What are PETs and why are they DCR power multipliers - featured square

Trends & insights - 6 min read

What are PETs and why are they data clean room power multipliers?

Report

The state of measurement, privacy, and compliance

Download

5 crucial factors to consider when buying an MMP

Measurement & analytics - 5 min read

Beyond product specs: 5 crucial factors to consider when buying an MMP

Attribution in iOS: From silos to a single source of truth - OG

Trends & insights - 6 min read

Attribution in iOS 14+: From silos to a single source of truth

Direcionamento contextual na era da privacidade - quadrado

Trends & insights - 5 min read

Why contextual targeting in mobile is making a comeback in the privacy age

Privacidade do usuário no marketing preditivo - quadrado

Measurement & analytics - 3 min read

Predictive marketing in the age of user privacy

opmg digital id wars - tile

Mobile marketing - 40 Min listen

Why global ad agencies still want their say in the digital ID wars

アグリゲーション・アドバンスト・プライバシー - スクエア

CEO blog spot -Measurement & analytics - 3 min read

Aggregated Advanced Privacy, and the future of privacy-centric measurement

Atribuição mobile na era da privacidade - quadrado

Measurement & analytics - 7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

adweek digital advertising ecosystem - Tile

Mobile marketing - 36 Min listen

How Apple & Google are attempting to shape the future of digital advertising

sparrow advisers marketers users privacy - Tile

Mobile marketing - 50 Min listen

Advertising disrupted: What user privacy means for marketers

amex machine learning reshapes industry - Tile

Trends & insights - 35 Min listen

American Express believes machine learning is going to radically reshape every industry

プライバシー重視のアトリビューション ios 14 - スクエア

CEO blog spot -Measurement & analytics - 4 min read

The next generation of privacy-centric attribution explained

集約式ソリューション ios14 - スクエア

CEO blog spot -Measurement & analytics - 4 min read

Aggregated attribution innovation based on differential privacy

merkle privacy centric ecosystem

Mobile marketing - 34 Min listen

Why it's becoming tougher for brands to market using consumer data in the privacy shift

ユーザープライバシー ios 14 idfa - スクエア

CEO blog spot -Mobile marketing - 4 min read

Does user privacy have to come at the expense of an incredible user experience?

アプリストア経済未来 - スクエア

CEO blog spot -Mobile marketing - 3 min read

The future of the app store economy, in a privacy-centric world

Gráficos de persona: privacidade e responsabilidade - quadrado

Mobile marketing - 5 min read

On persona graphs, privacy, and responsibility

privacy by design - OG

Mobile marketing - 5 min read

How AppsFlyer is building a future that's private by design

spark parquet s3 - OG

Mobile marketing - 9 min read

The bleeding edge: Spark, Parquet, and S3

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook ga Gaming Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Remarketing Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

Ready to start making good choices?