Remarketing

Uncover everything you always wanted to know about remarketing with our collection of original articles, videos, podcasts, and more

The value of investing in paid media during a recession - Featured image

Trends & insights - 6 min read

Where to invest: the value of continuing to invest in paid media during a recession

Firebase dynamic links deprecation, and how AppsFlyer can help - featured image

Mobile marketing - 6 min read

As Google drops deep linking support, AppsFlyer provides holistic customer journey orchestration

Rich user segmentation in the privacy era - featured

Tips & strategy - 7 min read

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

Protected Audience API - OG

Mobile marketing - 9 min read

What is the Protected Audience API and does it change remarketing?

Android Privacy Sandbox is coming. What should marketers do next_ OG

Tips & strategy - 7 min read

Android Privacy Sandbox is coming: What should marketers do next?

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The state of app remarketing

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App remarketing recession strategy - featured

Mobile marketing - 10 min read

How to get more for less: Nailing app remarketing during times of a recession

App marketing strategies - featured

Tips & strategy - 13 min read

21 app marketing strategies to charge up user acquisition and retention

App promotion - featured

Tips & strategy - 7 min read

App promotion 101: Proven ways to promote your mobile app

App analytics - featured

Measurement & analytics - 8 min read

Everything you need to know about mobile app analytics

owned media digital sustainability - featured

Tips & strategy - 6 min read

A growing focus on owned media paves the new digital sustainability direction

App segmentation - featured

Tips & strategy - 6 min read

Turn app downloads into long-term value with app user segmentation

intro to reach-based incrementality measurement OG

Measurement & analytics - 5 min read

Reach matters: An introduction to reach-based incrementality measurement

Como criar uma estratégia mobile-first imbatível OG

Tips & strategy - 11 min read

Boarding the mobile bullet train - How to forge an invincible mobile-first strategy

Mobile marketing trends predictions 2022 OG

Trends & insights - 25 min read

Mobile marketing trends predictions for 2022 - the director's cut

Motoristas de taxi e profissionais de marketing mobile - quadrado

Trends & insights - 5 min read

Mobile marketers and taxi drivers: More similar than you’d think

Previsões para a Black Friday de 2021 - quadrado

Trends & insights - 6 min read

Welcome to the new normal: Black Friday 2021 on track to be the biggest ever for mobile apps

remarketing fraud - OG

Mobile fraud - 4 min read

Setting sights on remarketing fraud

app remarketing drives revenue uplift - OG

Trends & insights - 6 min read

App remarketing drives 50% more paying users

running gaming remarketing campaigns - OG

Trends & insights - 7 min watch

How to run remarketing campaigns on mobile games

audience optimization buzz - og

Audience segmentation - 5 min read

What's the buzz around audience optimization?

incrementality app remarketing success - og

Incrementality - 4 min read

Measure the success of app remarketing with AppsFlyer Incrementality

measuring incremental lift remarketing - og

Incrementality - 7 min read

5 challenges to consider when measuring the incremental lift of your remarketing campaigns

criando um remarketing de sucesso

Tips & strategy - 6 min read

Creating successful app remarketing: How to do it the right way

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook ga Gaming Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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