Testing

Uncover everything you always wanted to know about mobile testing and campaign optimization with our collection of original articles, videos, podcasts, and more

LiveOps blog OG

Measurement & analytics - 8 min read

How LiveOps is changing the gaming landscape

Creative-Analytics-OG-image

Measurement & analytics - 10 min read

Mastering creative analytics: where data meets design

creative testing - OG

Measurement & analytics - 10 min read

The creative testing blueprint: Strategies for high-impact ad campaigns

My ROAS is dropping - featured image

Tips & strategy - 8 min read

My ROAS is dropping! What should I do?

Tips & strategy - 9 min read

How to design an app icon: 6 best practices for 2023

Guide

The beginner’s guide to incrementality for remarketing

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Launching app success steps - OG

Tips & strategy - 11 min read

Launching your app: 11 steps to success

App description - OG

Tips & strategy - 7 min read

App description: Your hidden asset to boost app discoverability and downloads

In-app feedback - featured

Mobile marketing - 6 min read

In-app feedback: Everything you need to know

título de um app - destaque

Mobile marketing - 8 min read

Why you should care about your app title in 2023

intro to reach-based incrementality measurement OG

Measurement & analytics - 5 min read

Reach matters: An introduction to reach-based incrementality measurement

Mobile A/B testing OG

Measurement & analytics - 5 min read

Everything you need to know about mobile app A/B testing

App onboarding essential guide - OG

Tips & strategy - 8 min read

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)

Blog post sobre a Black Friday: autor convidado - quadrado

Tips & strategy - 5 min read

Black Friday is just the beginning: level up your ad strategy for key dates

mcsaatchi data advertising targeting

Mobile marketing - 40 Min listen

M&C Saatchi says brands must adapt to the lack of precision in the new ad targeting reality

audience optimization buzz - og

Audience segmentation - 5 min read

What's the buzz around audience optimization?

incrementality app remarketing success - og

Incrementality - 4 min read

Measure the success of app remarketing with AppsFlyer Incrementality

facebook creative testing methodology - OG

Tips & strategy - 10 min watch

Facebook creative testing methodology

ott media buying test strategies - og

Measurement - 7 min read

OTT media buying and test strategies

Tips & strategy - 8 min watch

Web-to-app A/B testing: How to close the loop

measuring incremental lift remarketing - og

Incrementality - 7 min read

5 challenges to consider when measuring the incremental lift of your remarketing campaigns

fixing broken ab test - OG

Measurement & analytics - 9 min watch

Is your A/B test broken? Here's how to fix it

ua incrementality cannibalization - OG

Mobile marketing - 13 min watch

Incrementality and cannibalization in user acquisition

ctv ott measurement deep dive - og

Measurement - 5 min read

CTV and OTT measurement deep dive

media partners app marketering - OG

Mobile marketing - 8 min read

How many media partners do app marketers actually use?

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook ga Gaming Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork TV & streaming User acquisition User experience Web-to-app

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