The true cost of MMP data outages



AWS + AppsFlyer report: Cost of data outage

Ever wondered how much money you’re risking when faced with an MMP data outage? 

Fortunately, we did the math for you in this report.

What’s inside:

  • Explore the pros and cons of cloud vs. on-prem hosting, and learn why it’s such a high-stakes decision for all marketers, regardless of their app size or sector.
  • Get a glimpse into the rapidly expanding practice of in-app event measurement, the ensuing YoY increase in UA spend, and how it all ties back to the true cost of data loss.
  • Learn how much hard-earned revenue apps are actually risking in the case of a 24-hrs data outage, sliced by app sizes and industries.

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