Mastering SKAdNetwork 4.0

Roy Yanai AVP Product - Measurement, AppsFlyer

Key highlights

  • 7 burning questions on SKAN 4.0
  • The future of privacy-centric measurement

What’s in this webinar?

Marketers, we get it — it feels like you just figured out SKAN 2.0 and 3.0, and now you’re expected to master SKAN 4.0! But don’t panic — AppsFlyer’s Roy Yanai is here to answer all your burning questions. 

In this webinar, we’ll explore the latest changes in SKAdNetwork 4.0 (SKAN 4.0) and look at ways to optimize your app marketing campaigns after installation. 

Then, we’ll dig into Android’s Privacy Sandbox as we discuss the future of privacy-centric measurement, designed by AppsFlyer and Google. Learn to reduce your dependency on user-level information with your SDK, attribution API, and Google FLEDGE.

Watch recording here

Ready to start making good choices?