Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
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Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Glossary
Average order value (AOV)
Understand AOV and why it's important for sustainable growth. Learn how to increase customer spend, enhance product bundles, and improve profitability.
Glossary
Churn rate
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.
Glossary
Programmatic TV
Learn all you need to know about Programmatic TV including benefits & disadvantages, differences from addressable TV, and what the future holds.
Glossary
Retention rate
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.
Glossary
TVOD (Transactional video on demand)
What is TVOD? Learn about the reasons why to choose the transactional video on demand platform, and its differences from SVOD & AVOD.
Glossary
SVOD (Subscription Video on Demand)
What is SVOD? Learn about the subscription video on demand platforms, its advantages & disadvantages, and how it differs from AVOD and TVOD.
Glossary
Average revenue per daily active user (ARPDAU)
What is ARPDAU, how do you calculate it, what are its pros and cons, and how can you increase it? Read all about it inside.
Glossary
Offerwall
What is an offerwall, what are its pros and cons, and how can you use it to maximize revenue? Find out everything you need to know inside.
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