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How to optimize performance app marketing in a post iOS 14 world
In this video, Laura Nys from Google answers some burning questions about driving app campaign performance in Northern Europe post iOS 14+.
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Getting started with marketing for subscription-based apps
Highly popular in recent years, subscription-based apps offer high revenue to developers and engaging content to users. Learn the UA basics of it.
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Funding strategies for app growth
Think your app is ready for funding, but don't know where to start? Don't worry. Explore the different mobile funding options available in this video.
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Why brands need a mobile measurement partner (MMP)
If you work with data, and lots of it, you want quality. Learn why working with an MMP ensures that you get it in the latest MAMA Board.
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Incrementality and cannibalization in user acquisition
With competition so fierce in the mobile landscape, if you're not measuring the incremental growth of your campaigns, you won't make it too far.
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How to do web-to-app migration without spending a penny
Mobile marketers consistently optimize paid efforts, but often under leverage their website. With web-to-app migration, you can save your budget.
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Why your game’s soft launch isn’t working
Before reaching the reward of a successful gaming app, marketers must first soft launch it to their potential audience. Here's what you need to know.
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App marketing measurement framework
In a data-driven and fragmented mobile ecosystem, an effective marketing measurement framework means making sense of your data.
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Putting aces in places: Building a UA team for rapid growth
A solid UA team can be the secret to your app's success. Learn how to build the perfect team with Ubisoft's Saikala Sultanova to drive rapid growth.
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Apple Search Ads: What’s my true ROAS?
Effectively using Apple Search Ads to measure your true ROAS can be tricky. Check out our brand new MAMA Board for ASA best practices.
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