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Post attribution fraud detection – was it the right move?

We started the post-attribution fraud detection journey a year ago. Learn about the market feedback and beta testing results.

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Real-time attribution data is crucial for the health of your creatives, your bidding, and audience segmentation logic.

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Learn about AppsFlyer integration with Amazon Fire TV for advanced reporting options, including in-app event measurement and custom audiences.

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We would like to clarify some common misunderstandings about SRNs and hopefully shed some light on a topic that is often misunderstood.

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Find out how AppsFlyer’s OneLink helped improved performance results when using it with universal/app links in Meta catalogs for DPA.

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Here’s how six brands use deep linking to give their app users a better experience and unlock higher performance from paid and unpaid channels.

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Learn how AppsFlyer click signature solution helped Liftoff to easily monitor blocked clicks and have a clear understanding of why they were blocked.

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In this post we want to get practical by showing you how you can quickly start building and measuring QR-to-app Experiences today.

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We've noticed a trend lately: Ad networks claimed that they were being associated with clicks that in fact were not originated from their network.

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During times of uncertainty, the constant of raw data in marketing helps app marketers optimize campaigns, save budget, and build future resilience.

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