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Advanced SEO Attribution Now Available
Customers can now measure their app opens and down-funnel in-app events that originate from search engines. Identify how SEO is contributing to your app growth and drill-down to the search engine that drove the engagement.
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Enhanced Preload attribution
Advertisers can configure our new preload engagements to get an equal attribution priority of a deterministic click, instead of automatically gaining the highest priority in the attribution waterfall.
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Cross-platform measurement and attribution
Expand your marketing activities to different platforms and reach a wider audience with the ability to measure cross-platform campaigns to non-mobile apps such as CTV, console, VR or PC.
Product news
Cross-platform equal attribution priority enabled
A thorough analysis of cross-platform campaigns showed that, in many cases, the cross-platform engagement was the one driving the install. We rolled out the equal attribution priority to enable advertisers to configure the cross-platform impressions so they receive equal attribution priority.
Product news
Measure CTV ad impact today with CTV-to-mobile attribution
Learn how CTV-to-mobile attribution works, read how to leverage it, and understand how to measure the impact of CTV campaigns on mobile growth.
Product news
Enhanced attribution with AppsFlyer’s pre-install measurement
Advertisers can now see how many installs were attributed to OEM campaigns in comparison to online UA campaigns. Find out more inside.
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First-to-market attribution solution for Apple App Clips by AppsFlyer
Learn how to provide a seamless user experience for iOS & Android devices, with AppsFlyer first-to-market attribution solution for Apple's App Clips.
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Trusted Web Activity based apps just got a boost with attribution data
If you are leveraging Progressive Web Apps (PWAs) on the Play Store by wrapping it in an Android App using TWA - this blog is just for you.
Product news
Announcing exciting mobile attribution updates
AppsFlyer works tirelessly to deliver the most advanced attribution technology to the world's best companies. Check out our recent updates.
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