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Maintaining the relevance of your attribution framework
Attribution lies at the heart of the mobile marketing tech stack, but is also not a one-size-fits-all methodology. Here's how to keep it relevant for you.
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How to optimize performance app marketing in a post iOS 14 world
In this video, Laura Nys from Google answers some burning questions about driving app campaign performance in Northern Europe post iOS 14+.
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Do’s and don’ts for optimizing UA and performance ad campaigns
Arseniy Alikhanov from Google answers burning questions and shares winning tips on how to maximize the success of your app marketing campaigns.
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Product growth through virality: A product marketer’s take
It's not easy to achieve viral product growth, but with the help of this MAMA Board, you'll have a solid framework to send you well on your way.
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Mobile app retention: A mobile marketer’s primer
The latest MAMA board from AppsFlyer features Andy Carvell of Phiture, talking about how to influence and improve mobile app retention.
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How to run remarketing campaigns on mobile games
Remarketing is a valuable marketing tool, but few Gaming apps use it. Learn how to stand out from the crowd and create profitable campaigns.
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Why brands need a mobile measurement partner (MMP)
If you work with data, and lots of it, you want quality. Learn why working with an MMP ensures that you get it in the latest MAMA Board.
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Web-to-app A/B testing: How to close the loop
Everything you need to know about A/B testing to optimize web to app movement, leaving you ready to acquire the highest-quality users.
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How to do web-to-app migration without spending a penny
Mobile marketers consistently optimize paid efforts, but often under leverage their website. With web-to-app migration, you can save your budget.
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Why your game’s soft launch isn’t working
Before reaching the reward of a successful gaming app, marketers must first soft launch it to their potential audience. Here's what you need to know.
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