Reports & guides
Mobile fraud: Marketers’ massive hidden threat
A new Forrester study on behalf of AppsFlyer reveals the size and scope of mobile ad fraud for enterprise marketers on mobile.
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31 results for "Mobile fraud"
Reports & guides
The state of mobile app fraud – 2023 edition
We analyzed 22 billion installs to offer an in-depth look at the key trends that shaped 2022, including app install fraud rate benchmarks.
Reports & guides
The state of mobile ad fraud 2021
To fully understand the fraud dynamics in H1 2020, this report offers key global and regional trends across North America, APAC, EMEA and LATAM.
Reports & guides
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Reports & guides
The state of mobile ad fraud in APAC – 2020 edition
Take a deep-dive into all the latest trends in mobile fraud in APAC, including top markets in Southeast Asia, India and the Pacific.
Reports & guides
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Reports & guides
Mobile measurement & marketing analytics for subscription apps – The complete guide
Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.
Reports & guides
Mobile measurement & marketing analytics for gaming apps – The complete guide
Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.
Reports & guides
Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Reports & guides
Mobile measurement & marketing analytics for Shopping apps – The complete guide
To make the most of your shopping app’s potential, dive deep into our advanced guide that covers key shopping-specific areas.
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