Glossary
Attribution modeling
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.
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51 results for "Attribution"
Glossary
View-through attribution (VTA)
What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.
Glossary
Last-click attribution
What is last click attribution, how does it work, and what challenges it might raise? Find out more in our mobile marketing glossary.
Glossary
Attribution window
What is an attribution window, and why is it important to your campaign measurement? Learn more in AppsFlyer mobile marketing glossary.
Glossary
Reattribution window
What is a reattribution window, and how is it relevant for your app marketing efforts? Find out in our mobile marketing glossary.
Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Multi-touch attribution
What is the multi-touch attribution method, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Web attribution
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
Glossary
Attribution fraud
What is attribution fraud, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
AdTech
What is AdTech? Peek behind the curtain of targeted ads, real-time bidding, and algorithms to discover how this dynamic industry works.
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