Glossary
Ad spend
Why is ad spend important and what are the different ways to calculate it? Learn everything you need to know inside.
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Glossary
Weekly active users (WAU)
What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.
Glossary
Bid request
What is a bid request and how does it work? Learn everything you need to know about bid requests in AppsFlyer mobile marketing glossary.
Glossary
View-through attribution (VTA)
What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.
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In-game purchase
What is an in-game purchase and how does it work? Learn all you need to know inside AppsFlyer mobile marketing glossary.
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GAID (Google Advertising ID)
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.
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App Tracking Transparency (ATT)
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.
Glossary
Daily active users (DAU)
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
SKAdNetwork (SKAN)
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.
Glossary
Limit ad tracking (LAT)
What is the limit ad tracking feature, and how can it be used maliciously? Learn all you need to know in our mobile marketing glossary.
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